Branding HK meeting held

The Task Force on Promoting & Branding Hong Kong, led by Financial Secretary Paul Chan, held its first meeting today.


During the meeting, members of the task force deliberated on ways to step up the promotion of new potential and opportunities in Hong Kong under the new development stage.


They also discussed the overall publicity strategy and plans, including the local, Mainland and overseas promotional plans of Hong Kong Inc. partner organisations, mega events to be held in the year as well as media marketing plans.


Noting that Hong Kong is advancing from stability to becoming more prosperous and steadily returning to normalcy, Mr Chan said the start of the task force’s work signifies the initiation of efforts by the Government and the whole Hong Kong team to proactively demonstrate to the world its real strengths and advantages.


He thanked the task force members, especially the non-official members who are all heavyweights in their respective sectors, for contributing their invaluable insights and advice at the meeting.


“With joint efforts, our promotional work in overseas countries and regions as well as in the Mainland would certainly be more targeted, impactful, and effective in achieving its objectives, thus further enhancing the branding and image of Hong Kong.”


The task force, comprising prominent individuals with diverse backgrounds, representatives of Hong Kong Inc. partner organisations as well as government officials, was set up last week to advise the Government on the overall strategy of promoting Hong Kong’s advantages, and a series of promotional plans and activities overseas and in the Mainland.